Kriser’s Announces Expansion into Colorado with Three Denver Stores

DENVER–(BUSINESS WIRE)–

Kriser’s,
a multi-unit retailer specializing in all-natural pet food and supplies,
is expanding into Colorado with the first of three new Denver-area
stores scheduled to open on Saturday, April 21 in Greenwood Village at
the Belleview Square Shopping center at 4910 S. Yosemite St. The store
will bring Denver-area pet owners and enthusiasts an unparalleled
offering of all-natural pet foods, treats, toys and supplies, as well as
in-store services such as grooming, expert classes and pet birthday
parties. Kriser’s, which opened its first store in Chicago in 2006, has
grown steadily by staying focused on the all-natural pet market and by
capitalizing on the burgeoning pet industry, which reached an estimated
$51 billion in spending in 2011. The retailer currently operates nine
stores in Chicago and Los Angeles.

“The opportunity to open our first Kriser’s store in Denver is a coming
home party for me,” explains Brad Kriser, founder and CEO. “I was
introduced to all-natural pet food in 1999 while living in Boulder, and
it was a discovery that ultimately helped shape my passion and vision
for Kriser’s stores. The Denver community celebrates a healthy lifestyle
and we are excited to bring that same opportunity to the pets that live,
grow and thrive here.”

Kriser’s stores immerse pet owners in all-natural products that have
been hand-selected by owner Brad, who even goes so far as to taste many
of the food-related products himself. Items that make it onto the
store’s shelves are given a Kriser’s stamp of approval, showing a
demonstrated commitment to providing only the best for pets, while also
contributing to the fun store environment that Kriser has cultivated.

“Pets are part of the family and a source of companionship and play for
their owners, and we strive to reflect that bond and enjoyment in our
stores,” Kriser notes. “Our staff takes the job of educating and
informing pet owners very seriously, but we don’t forget to have fun
along the way and create an environment that people want to come back to
again and again.”

Denver pet owners visiting Kriser’s in April will find a wide variety of
the leading all-natural pet foods, including wet, dry and raw items from
brands such as Canidae, Evo, California Natural, Orijen, Wellness,
Fromm, Earthborn, Nature’s Variety, Merrick, Primal, Stella Chewy’s,
and more. Pet owners will also find a comprehensive selection of pet
supplements, which is a category Brad Kriser is particularly passionate
about. A sizeable chew tower with all-natural treats such as bully
sticks and antlers, plush toys made of organic materials, pet beds, and
other pet supplies round out the selection. Additionally, Kriser’s
offers all-natural grooming services with services such as blueberry
facials and anesthesia-free teeth cleaning.

Kriser’s Greenwood Village grand opening plans from noon until 5pm on
Saturday, April 21^st include a Kriser’s pet “Karnival” with a
photo booth, radio remote with Denver’s hottest radio station, KALC –
Alice 105.9 FM, giveaways, treats and fun prizes for pet lovers, and
weekend-long grand opening discounts.

Kriser’s plans to open two additional Denver-area stores in 2012, both
slated for early fall openings. For more information about Kriser’s pet
stores, products and history, please visit www.krisers.com.
For information on Denver store opening plans, please contact Formula PR
at 310.578.7050.

About Kriser’s

Kriser’s is a multi-unit pet retailer specializing in all-natural pet
food and supplies. Since 2006 Kriser’s has opened seven locations around
Chicago and two locations in the greater Los Angeles area. The Kriser’s
model is based on providing an unparalleled pet store experience by
educating consumers about the importance of pet health and offering a
clean and inviting store layout. Founded by lifelong pet owner, Brad
Kriser, the company is committed to improving standards of the pet
industry. In 1999 Brad Kriser was introduced to all-natural pet food and
soon saw the difference it made for his dog. Brad is an advocate of the
healthy pet movement and personally reviews products before they are
carried in stores. In addition to carrying a large variety of different
brands of all-natural food and treats, Kriser’s also offers grooming
services and a wide selection of toys and supplies. For more information
please visit www.krisers.com.
Follow Kriser’s on Twitter at http://twitter.com/kriserspets
or become a fan on Facebook at http://www.facebook.com/kriserspets.