Sergeant’s Pet Care Products, Inc. Announces Innovative New Products at Global …

ORLANDO, FL, Feb 29, 2012 (MARKETWIRE via COMTEX) –
Sergeant’s Pet Care Products, Inc. announces a variety of
innovative new product offerings for both the pet specialty and
grocery/mass retail channels at the 2012 Global Pet Expo. A leader in
the pet supplies industry, Sergeant’s is presenting new pet products
in the flea and tick, behavior, health care, dental care, pet toys
and aquatics categories.

“We’re proud of the new products we’re bringing to consumers this
year,” stated Caryn Stichler, vice president of marketing at
Sergeant’s. “Each year, we focus on developing products that respond
to the needs consumers bring to us. Our goal in every product we
develop and manufacture is improvement of life for pets and pet
parents. This year’s line up is no exception. We have some very
exciting new items that are industry-firsts and that consumers will
really respond to positively.”

The lineup of new products includes:

Flea and Tick Products

SENTRY(R) Fiproguard(TM) MAX – This topical flea and tick treatment
contains the same veterinarian-recommended active ingredient,
fipronil, found in Frontline(R) brand products.* But with SENTRY(R)
Fiproguard(TM) MAX, the power of fipronil is maximized with the
addition of a second active ingredient. The patent-pending
combination of active ingredients in Fiproguard(TM) MAX starts to
kill fleas and ticks in minutes — even faster than Frontline(R)
Plus!* It works so fast, it stops reinfestation of fleas, ticks and
chewing lice and maintains high efficacy for 30 days, protecting pets
and homes. SENTRY(R) Fiproguard(TM) MAX will be available at pet
specialty stores nationwide in spring 2012.

Sergeant’s Pronyl OTC(TM) MAX – Developed for the grocery and mass
retail channels, Sergeant’s Pronyl OTC(TM) MAX contains fipronil, the
same trusted active ingredient found in Frontline(R) brand products.*
By combining the fipronil with a second active ingredient, Pronyl
OTC(TM) provides maximized results. This combination of active
ingredients starts to kill fleas and ticks in minutes, even faster
than Frontline(R) Plus!* It also maintains high efficacy for 30
days. The patent-pending combination of active ingredients kills so
fast, it stops reinfestation of fleas, ticks and chewing lice.
Sergeant’s Pronyl OTC(TM) MAX will be available at grocery stores and
mass retailers nationwide in spring 2012.

Behavior Products

SENTRY(TM) Stop That! (TM) Noise Pheromone Spray – To modify
destructive or aggressive behavior, this new product for dogs and
cats combines noise and a specially-developed pheromone mist. The
pheromone in the SENTRY(R) Stop That!(TM) Spray mimics a natural
pheromone that almost immediately calms and refocuses pets to end
their negative behavior by reducing their excitability. Unlike other
noise-making products that are very temporary, the spray’s pheromone
mist redirects the pet’s attention and behavior. The effect is longer
lasting than noise alone and helps the pet not to re-engage in the
negative behavior.

SENTRY(TM) Calming Spray – The patented pheromone in the calming
spray mimics a natural neonatal pheromone that reduces anxiety in a
new or stressful environment. In scientific studies, this pheromone
has been proven to modify both the behaviors and physiology brought
on by stress. Clinical testing showed that the pheromone even reduced
pets’ elevated heart rates when exposed to noises and activities that
create anxiety. It is an excellent choice for temporary stressful
situations such as trips to the veterinarian, groomer or new
visitors. It helps make dogs and cats feel secure and safe at home
and on-the-go. SENTRY(TM) Calming Spray will be available in pet
specialty retailers in March 2012.

SENTRY(TM) Calming Diffuser – This proven pheromone technology is
perfect for calming dogs and cats in a specific area of the home
during stressful situations such as thunderstorms or fireworks. It
uses a pheromone that mimics the pheromone produced by mother cats
and dogs to calm their young to reduce stress and anxiety. SENTRY(TM)
Calming Diffusers will be available at pet specialty retailers in May
2012.

SENTRY(TM) Calming Collars – These collars are already sold in pet
specialty stores nationwide and are the flagship products in the
SENTRY(R) pheromone product line. They are an easy-to-use solution
that releases Good Behavior calming pheromones scientifically shown
to reduce stress and anxiety and resolve behavior problems in dogs
and cats. Because they go where the pet goes, they are an excellent
option for active pets whose behavior is induced by anxiety. The cat
collar has a breakaway feature for safety when climbing. Collars are
effective for 30 days.

Health Care Products

SENTRY(TM) Anti-Diarrhea Liquid – This pleasant tasting, fast acting
liquid for dogs helps alleviate upset stomach and diarrhea.
SENTRY(TM) Anti-Diarrhea Liquid is available at pet specialty
retailers nationwide.

SENTRY(TM) Sterile Eye Wash – A gentle formula that offers a mild
irrigating solution for dogs that cleanses and flushes away irritants
from dirt, dust, wind and ragweed — leaving clean, bright eyes. This
safe formula soothes and moisturizes dry eyes. SENTRY(TM) Sterile Eye
Wash is available at pet specialty retailers nationwide.

SENTRY(TM) Medi-Wraps(TM)- The wraps are an easy and convenient way
to give pills or capsules to your dog by hiding them inside this
delicious peanut butter- or chicken-flavored treat. They make giving
pills to your dog a positive experience. SENTRY(TM) Medi-Wraps(TM)
are available at pet specialty retailers nationwide.

VeTSCRIPTION(TM) Medi-Wraps(TM)- A convenient and easy way to give
pills, these wraps make taking medication a positive experience for
your dog by hiding them inside a chicken-flavored treat.
VeTSCRIPTION(TM) Medi-Wraps(TM) are available at grocery stores and
mass retailers nationwide.

Dental Care

SENTRY(TM) Petrodex(R) Breathsations Chews – This mint-flavored
chewable for dogs, features a patented technology that gently scrubs
dogs’ teeth clean, while freshening breath. SENTRY(TM) Petrodex(R)
Breathsations Chews are available at pet specialty retailers
nationwide.

SENTRY(TM) Petrodex(R) Dental Water Additive – This easy-to-use
additive for dogs helps keep water fresh while whitening teeth and
freshening breath. Chlorhexidine and zinc gluconate provide strong
antimicrobial benefits and help reduce accumulation of plaque and
tartar. SENTRY(TM) Petrodex(R) Dental Water Additive is available at
pet specialty retailers nationwide.

SENTRY(TM) Petrodex(R) Deluxe Finger Toothbrush – This easy-to-use
finger toothbrush for dogs and cats helps to remove plaque and food
debris while massaging gums. It is gentle, flexible and has an added
safety ring for security while using. SENTRY(TM) Petrodex(R) Deluxe
Finger Toothbrush is available at pet specialty retailers nationwide.

Pet Toys

ZOINK!(R) Crazy Beaks(R) Flying Birds – This unique glow in the dark
toy for dogs is a great way to keep your pet healthy and happy. The
Crazy Beaks(R) Flying Bird chirps when tossed through the air and can
be used with the popular ZOINK!(R) Fetch ‘N Fling Ball Thrower.
ZOINK!(R) Crazy Beaks(R) Flying Birds will be available nationwide in
April 2012.

Aquatics

Mardel(R) BacterShield(TM) for freshwater and saltwater – This
bioadhesive supplement repairs and strengthens the fish’s natural
slime coat, which helps protect against bacterial and fungal
infections of the fins, tail and skin. Mardel(R) Bactershield(TM)
will be available in pet specialty retailers in March 2012.

Mardel(R) ParaShield(TM) for freshwater and saltwater – This
bioadhesive supplement repairs and strengthens the fish’s natural
slime coat. It also strengthens the fish’s defense against parasitic
infections such as ich. Mardel(R) ParaShield(TM) will be available in
pet specialty retailers in March 2012.

Mardel(R) ProtoShield(TM) for freshwater and saltwater – This
revolutionary technology repairs and strengthens the fish’s natural
slime coat, which enhances the fish’s defense against protozoan
infections such as velvet. Mardel(R) ProtoShield(TM) will be
available in pet specialty retailers in March 2012.

To learn more about new products from Sergeant’s in the grocery and
mass retail channel, visit sergeants.com.

For information about new products in the pet specialty channel,
visit sentrypetcare.com.

About Sergeant’s Pet Care Products, Inc.

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and
is a leading supplier of pet supplies including flea and tick
remedies, health and well-being products, natural and formulated
treats, rawhide chews, toys, accessories, dental and aquatics.
Sergeant’s has been caring for pets since 1868, and is America’s
oldest full-line pet supplies company with one of the most trusted
names in pet care. For more information, visit the Sergeant’s website
at sergeants.com. To be a part of the ongoing conversation about pet
health, join Sergeant’s large Facebook fan page, Pet Health Central
(facebook.com/phcfans).

*Frontline(R) and Top Spot(R) are registered trademarks of Merial.
Fiproguard(TM) and Pronyl OTC(TM) are not manufactured by or
distributed by Merial. Fiproguard(TM) and Pronyl OTC(TM) contain
fipronil, the active ingredient used in Frontline(R) Top Spot(R).
Pricing based on MSRP of Fiproguard(TM) and Pronyl OTC(TM) and retail
price survey of Frontline(R) Top Spot(R) as of February 15, 2012.
Frontline(R) is a registered trademark of Merial. Fiproguard(TM) MAX
and Pronyl OTC(TM) contain fipronil combined with a second active
ingredient. In independent studies comparing the efficacy of the
combination of ingredients in Fiproguard(TM) MAX and Pronyl OTC(TM)
MAX to Frontline(R) Plus, more fleas and ticks died within the first
hour after application of the combination of ingredients in
Fiproguard(TM) MAX and Pronyl OTC(TM) MAX. This high level of
efficiacy was maintained throughout the month.

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        Media Contact:
        Kelly Lytle
        402.938.7006
        klytle@sergeants.com

SOURCE: Sergeant’s

        mailto:klytle@sergeants.com

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